Conceptual Realities: Financing Art From the Edge

Sunday, January 15, 2006

I always just wanted to make art, and I never wanted to be a part of the institutions that surround it. It’s only through my personal experiences that I’ve experienced the problems first-hand. At the end of the day, I want to help the art world, or more specifically the problems that surround the current system of art and artists in Chicago to help myself.

By the “current system” of art is Chicago, I see the following core problem: selling art is Chicago is generally so financially unrewarding that artists drop out in time. Now right here, I’ll qualify everything I say, and say that my perception of the problems and the solutions are not only just my own, but they’re not necessarily the right answers, they’re just the answers that are right for me.

So a new batch of young, recent art graduates comes out of the school. They can find a place to show, but it’s difficult to sell. For my purposes, I divide art into two categories, decorative and non-functional.

Decorative art isn’t necessarily pretty, or light, but it involves one main criteria. It could work in a home. Maybe a somewhat eccentric home, but still work in a home. It’s a piece that can work above a sofa. For those folks, if they can hustle, market themselves well, and create a popular product, they may have some success. How much and for how long is not the topic of this writing.

What is the topic, is the rest of us, the artists of non-functional work. Meaning, simply, it does not work in any way as a home decoration. Bizarre houses aside, most installations don’t go well with the theme of the living room or bathroom.

As an artist, a participate in both camps. I do artwork that involves text. I think it’s neat, it makes neat installation and the like, but … in all fairness, I don’t want it on my walls ether. It’s really meant to be viewed and somehow contribute to the land of conceptual art.

Then I make fish sculptures. They are just precious in the kitchen or bath. I like them, and I make them from an inspired place, but I am stuck with them, as they are a simple series of sculptures I can whip up and sell for a couple bills.

Not so with the Textwork artwork. Let’s go back to the recent graduate. If this person were to make non-functional art, if they’re good, they can show. But they won’t be able to sell, as “the collector”, the phantom person who purchases and stores work for the sake of posterity or future auction value barely exists in Chicago. Our person turns to grants, which are hard to come by, and resources run thin. They are a little older now, a couple years out of school, and it’s time to earn a living like a normal person. From there, they stop making art completely, or do it outside their day job. The equivalent of the young gallerist who borrowed money to open a spot closes its doors in the same timeframe.

I could go on, but I’ve made my point. The answer for me, and only for my person view involves several things. The complicated solution is for Chicago’s art scene simply to be more robust. Enough good artists making good art and showing in Chicago will help build a collector base. Again, collector meaning a possible buyer of an installation or other type of non-decorative work.

Second, if the environment is healthy enough, make art gallery shows you have to pay to attend, and the proceeds from the door not only cover the costs, but go back into the pockets of the artists.

I harp on money, and I know that’s not everyone’s bag. That is totally fine. But there are people, myself included, who would simply be better and more productive artists if they could do it in lieu of a day job. I’ve been making art from a tired place for many years now, and I’ve suffered periods of burnout. For many artists, it’s hard to make art when you know you’re probably just going to bring it home and store it.

So my two big ideas, strengthening the scene and making gallery shows in which artist charge the audience to view, only view, their work. Much like a museum or a performance. Visual art as a type of entertainment. Competition for dinner and a movie. I believe the potential of the art market really is there, because people really are sick of dinner and a movie. At the same token, I think the gallery scene disappoints people. The galleries are spread out, have openings at different times than their neighbors, and most people end of driving to some weird location to look at 12 pieces for 10 minutes. It starts at 6 PM, done by 8. Lots of people are just getting home from work, I’ve never understood exactly who is free on Friday at 6 PM. It’s when most people are hungry.

I think the idea of charging to attend a gallery needs to be more workable on both sides, you are charging a certain amount, with the understanding you’re giving people an hour or two of stuff to see. Festivals do a nice job of this, but again, it’s just a group storefront and you ante up for the publicity. The artist have to sell the actual work. And that goes back to the problems non-functional artists have.

What’s so controversial about this is that to some degree, there needs to be an eye on market forces. People. Normal people with $5 in their pocket need to feel satisfied with the experience. The curatorial choices would be different. You’d survey some folks after the show and see what they like and don’t like and keep curating to the end of for favorable survey responses. True intellectual artists flip out when I talk like this. They feel that art is there to improve people, and challenge them to appreciate art that takes a lot of work, reading, education and understanding to appreciate. My ideas are not for them. Grant writing is for them.

If I sound like the capitalist devil with these ideas, please understand that this fits right into my overall feeling about the art audience. Lots of good curators and academics are hip to the fact that the art world is extremely white. The demographics of artists do not reflect the demographics of Chicago. More Chicagoans are non-white than white. I believe Chicago is about 40% Caucasian. That 40% creates about 95% of the artwork.

But I’ve always wanted to stretch the non-inclusive statistics even further. As a mother, mothers are quick to drop out as artists. Many a promising artist stopped making art in order to raise children. The statistical reality is that most “full time” artists are young, childless, white, and have access to funds outside of their earned income.

In a nutshell, we think of art as being purchased by the elite. The truth is that most art is created by the elite. As a rule it’s by the elite, and for the elite, as the rule.

If I could see one improvement, it would be a greater inclusion of the population into the artist pool, and a greater slice of the general population as its audience. And yes, art will look different if more people make it and more people see it. Some true intellectuals would hate the new stuff, too untrained, obvious and gimmicky.

Well, I make untrained, obvious and gimmicky work. And I stand by it. Simple, understandable artwork has been my aesthetic my whole art life. I like simple, understandable stuff and I make stuff that I like. I like complicated, confusing stuff too, and make the same. I just don’t think great art has to require study. I’ve had long battles about the significance of the artist statements on the wall, and the idea that some artists ideas, history and contemporaries need to be studied in order to appreciate them. Of course there is a place for that. But that’s not the environment I want to create, a place where you pay $5, feel entertained, and have the audience feel like art can be a good show, and have some type of experience that speaks to them.

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