So in all the talk about what’s wrong, I want to recommend my ideas to make it right. I understand that this is not the solution for everyone, just one slice of the art community.

There are a few premises:

1. The idea is for artists who make “un-sellable art” (make a link) to make money showing work, without actually selling the work.
2. The money comes from the audience.
3. Because the money comes from the audience, from the marketplace, it changes the art.

The main idea is to charge admission for the show, and make a show that’s entertaining. Generally, people only charge for massive group shows and museums. This would be charging for a smaller festival. Usually all the proceeds go to the exhibition organization. In addition, artists and gallerists pay for the spot.

Long term, this can become problematic for artists.

You know, I’ve written about this before and it took pages and pages. But I’ve been working with it for so long that it’s gotten very simple.

Where I have faith, and where I’ll debate anyone, is that I believe that a focus on approachable artist that attracts a broader audience could still be really great. People who disagree with me have used the term “dumbing it down” and I just don’t agree. I don’t think anything has to be simplified, I just think some of the greatest work is attractive to a wide audience, and I’d like to highlight those types of exhibits and those types of artists and installations.